AGE: 36
OCCUPATION: Fashion designer, Beatle-name-haver
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: This year, McCartney introduced her first full collection of bras, chemises, briefs and bodysuits, ranging from $45 for briefs to $325 for a sequined chemise.
CON: In recessions, hemlines are not the only things that drop: prices do, too. As for loans, papa Paul's out a lot of dough, thanks to Heather Mills.